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About
Us
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Company Profile
Acttico
Ltd. is a young company dealing with active commerce
in the electronics arena.
The company provides marketing and sales services to
different market segments, such as cellular providers within Israel
and
overseas.
Among the company’s activities are the representatives of a
cellular in-building coverage equipment manufacturer, Optiway Ltd., and
the in-building,
mobile network, monitoring systems, AttoSense.
As a young company, Acttico
has the flexibility required for
reselling products in Israel
and abroad.
Acttico’s
Mission
Our mission is to provide a one-stop-shop for marketing, sales,
and technical services to any company in the telecom or other related
business.
We understand that it is important to the customers’
purchasing experience to
have a single point of contact to any company in Israel
and abroad. This is how we
can increase our commercial potential in the Israeli market and
maintain
selling growth over a long time.
Managment Team
Erez Mutzafi
 Erez Mutzafi – Sales
and Marketing services
Erez brings expertise and previous achievements in marketing
and sales, and extensive knowledge regarding technical aspects of
cellular
products.
Erez served as Marketing and Sales Manager in several
companies specializing in cellular mobile network infrastructures. In
recent assignments, Erez was Manager of the Asia Pacific
Region for Marketing and
Sales. His marketing and sales activities yielded multi-million dollar
revenues
within a two-year time frame. He acquired further experience in
wireless modems
for CDMA and GSM technology at CellData, where one of several
significant
accomplishments was to establish a new market for the latest new
product in
several countries.
Prior to CellData, Erez held the positions of Application
Manager and Senior Project Manager at Foxcom Wireless (now
MobileAccess), which
is a provider of fiber optic equipment for wireless communications. At
Foxcom
Wireless, Erez played a major role in forming an entire product line
and uncovering
new markets in the Far East.
Mr. Mutzafi holds a B.Sc. cum laude in Electrical & Computer
Engineering and an M.B.A. from Ben-Gurion University, Israel.
Sigalit Mutzafi
 Sigalit Mutzafi –
Marketing services
Sigalit brings expertise in marketing and extensive knowledge of
e-commerce.
Sigalit served as Marketing Manager in several companies specializing
in e-commerce for the B2B and B2C segment. Sigalit has experience in
building the marketing set of a company and building marketing and
sales array through the internet and other channels.
Sigalit launched various new products in several market segments and
has more than ten years’ experience in managing marketing
activities in Israel.
Sigalit managed the building of the electronic marketing facility for a
company in Israel selling office supplies. This project included the
establishment of a commercial web site that strengthens relationships
with existing customers and draws new, strategic customers to the
company. Today, her web site is responsible for a significant
proportion of the company sales.
For two years prior to the establishment of Acttico, Sigalit worked as
an advisor to several companies for marketing and sales.
Mrs. Mutzafi holds a B.A. in International Relations from the Hebrew
University, Israel and an M.B.A. from Ben-Gurion University, Israel.
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